Bodog Site Returns To Bodog.com - Online Casino News

June 11, 2009 - Bodog has regained their domain Bodog.com after a long legal battle that saw their domain seized in the US as part of a default judgment against international playboy Calvin Ayre and his Bodog Entertainment group. Bodog.com shifted to newbodog.com as an emergency matter and finally settle on Bodoglife.com for their umbrella of online gaming products that includes Bodog Sportsbook, Bodog Casino, Bodog Racebook and Bodog Poker. The loss of bodog.com domain meant millions of dollars in losses in SEO terms and profitable keywords as Bodog was an industry leader in search rankings.

Bodog Casino News and Branding

Calvin Ayre has since taken a lower profile while licensing out to Morris Mohawk Gaming based in Kahnawake, Quebec, Canada. CEO Alwny Morris has shifted all Bodog operations in the last year from Vancouver, Canada to Kahnawake as he puts strong vision and imprint on the Bodog brand. We no longer see the flamboyant Calvin Ayre and his media stunts. Mr. Morris is taking the Bodog brand to a corporate level that has settled the long legal battle that was very personal and ugly for Calvin which had a negative impact on the brand in the crucial US market. Expect Bodog to once again to try to capture market share in the US where their Bodog poker brand has fallen off the top 10 due to processor challenges. Things have remarkably improved on the deposit front for Bodog recently as they gear up for the 2009 NFL Season.